Buffalo Wild Wings: Final Four Fan Fest

At Buffalo Wild Wings, March Madness is the holiest time of year. The festivities culminate in the Final Four Fan Fest, at which B-Dubs hosts a large experiential footprint as a major sponsor. We upped the ante in 2019 by rethinking the experience—from the programming to the language to the look and feel to the run of show. It was an electric team effort, and I was honored to be part of a legendary Final Four weekend.

My role included initial event brainstorming, writing the sell-in decks that got client heads nodding, concepting new-to-world activities and engagement for fans on the floor (Buffalo Pong, anyone?), and writing social/event signage for Fan Fest weekend.

ACD: Nick Speno Art Directors: Sam Chandler + Dylan Bannecke

Footprint Layout