Elmer's Glue: Dreams That Stick
Yeah, this is student work...but it has a special place in my heart.
This simple spec series was created for Elmer's Glue (specifically the kid-friendly Glue-All).
Elmer’s glue is inherently nostaglic. We wanted our campaign to illustrate the product's role in the cognitive development that leads to healthy play and big dreams...and maybe play with some crafts ourselves.
Art Director: Audrey Wilcox.
Out of Home
Researching lenticular printing technology helped us develop a display with an image that changes when approached. This gif-like approach also lends itself well to social ads.
Digital
In our digital ads, which are placed on parenting and crafting blogs, our plane engages the user before returning "home" to a skyscraper banner.
